We are a leading tire dealer and rim shop in London, ON.
The Owners
Mike Shemshedini
Founder
Mike Shemshedini is the founder of Unauthorized Performance Inc; a rim and tire facility that aims to offer unbeatable customer service and competitive pricing. Mike aims to make every experience at Unauthorized Performance one that will ensure customer stratification first and profits last. Mike has been in the industry for 19 years, starting Unauthorized Performance at the age of 20 and has expanded the business four times to ensure the needs of the industry are met in an effective manner.
Paul Shemshedini
Co-founder
Paul Shemshedini is the co-founder and the guru of wheels and tires. At the age of 15 Paul was brought onto the team as a master salesman that aimed to ensure that each customer’s vision of their vehicle was met. Paul’s wit, passion for cars and extraordinary knowledge of the industry makes each experience unique.
